Stina Löving: An insider's guide to Stockholm Slow Fashion District
Publish date: 8 May 2026
What makes a city feel alive? For Stina Löving, it’s less about major shopping streets and more about places that evolve organically – neighborhoods where small shops, cafés and creative initiatives exist side by side. Slow Fashion District on Södermalm is one such area: constantly evolving, filled with ideas, people and garments with previous lives.
Second hand, redesign and vintage
Slow Fashion District is one of the places named by TIME Magazine as among the world’s best places to visit. We asked Stina Löving to guide us to her personal favorites around Hornsgatan on Södermalm.
As a redesigner, Stina creates couture from existing materials, often second hand finds and textile waste – turning them into garments that carry traces of previous lives.
“I rarely buy clothes, partly because I’m incredibly picky (and honestly a bit cheap), but also because I have long arms and legs so most things are too short or too small. When I visit second hand stores, I’m not really looking for clothes to buy, but for ideas and things that spark something. It could be a silhouette, a material, a detail. Sometimes it’s something slightly odd, beautiful craftsmanship, or just something unexpected. That’s when my eyes light up.”
Slow Fashion District is not your typical shopping destination. It’s a unique cluster of stores, initiatives and people who see each other as colleagues rather than competitors, working together to help more people discover and fall in love with second hand, vintage and reuse.
“The best thing about the area is that it feels alive. It changes all the time depending on who’s there and what’s happening right now. It’s ongoing, simply put. Never finished or perfect.”
Stina Löving’s 5 favorites in Slow Fashion District
- Brandstationen – “Whenever I walk in here, I never want to leave. I have to touch absolutely everything – especially all the jewelry from Guldapan. Brandstationen is my favorite form of escapism when I’m feeling down; it’s like a healing fairytale world to me. Everything is beautiful like works of art and incredibly curated. The last thing I bought was a French rose-scented soap, and every time I use it I take a quick mental trip to southern France.”
- Slow Fashion Hub – “This is my base, and my studio is tucked away behind the shop. The Hub is a living place that constantly changes because, besides vintage and second hand, we continuously host new pop-ups and guest appearances, so there’s always something new happening. That means it doesn’t feel like a regular store – more like a creative meeting place and a breeding ground for new entrepreneurs and ideas.”
- Stadsmissionen – “I always find fun garments and beautiful second hand fabrics here, like bed sheets and tablecloths. Bonus points for their material bank at the back of the store, perfect when you need sewing supplies like yarn, thread, ribbons or similar things. It’s incredibly well organized and inspiring – I always leave feeling inspired.”
- Artikel 2 – “A store I come back to all the time, partly because it’s on my route to and from my nest. It’s well curated and always gives you that real treasure-hunt feeling, whether I’m looking for a pedestal glass bowl – I collect them – or a blazer. Once I found a dreamlike white coat from KappAhl in 100% wool with enormous shoulders. Completely impractical when you have a dog, unfortunately, but I love it.”
- Jojo Studio Sthlm – “Italian ’90s vintage. A newly opened magical little shop where young people flock in search of Italian leather jackets and tiny butterfly-print skirts. Even if the style isn’t necessarily mine, I love the store because it has such an inspiring and uplifting vibe.”
