Publish date: 9 February 2021
From success stories like Acne and Stutterheim to fashionista favorites like Totême and Rodebjer – Swedish fashion includes many talented designers. Also, not to forget, high street chain H&M and its sister brands Weekday, Monki, Cos, Other Stories, and Arket that are worn by people all around the world.
The Public Health Agency of Sweden advises against any non-essential visits to shops and shopping malls due to the COVID-19 pandemic. Use a facemask if the shop is crowded, keep your distance and visit the shop alone if possible. Read more here.
The Swedish sense of style is often described as timeless, minimalistic, and effortlessly cool. Swedish designers are among the best in the world when it comes to clean design and sustainability. Good quality, functionality, and layering are some of the cornerstones in Swedish fashion but we also love denim and vintage clothing.
Below is a selection of stores for visitors in Stockholm who wish to indulge in Swedish fashion.
Stockholm Fashion Week
Stockholm Fashion Week was founded in 2005 with the goal of putting Stockholm and Swedish fashion on the map. It gives visitors a chance to meet the rising stars of the Swedish fashion scene and get a sneak peek at tomorrow's biggest trends.
Due to the ongoing pandemic, 2021's event has pivoted to a digital format and aims to enthuse its audience with a strong designer lineup, insightful seminars, and features from and around the city of Stockholm. Visit their webpage for more info.