Promote Stockholm events on instagram
Publish date: 1 July 2026
Want your Stockholm event featured on Visit Stockholm’s Instagram? Tag @visitstockholm in a reel with clear event info in English, and we may share it in our highlights!
How it works:
Short version:
1. Tag @visitstockholm in a reel, with
2. relevant event info – in English – and
3. our editors may share it in our highlights.
We always reserve the right not to share your event info. Details below.
Longer, mer detailed version:
In our channels, we only post our own content. However, we do share reels about events in our highlights, if your event meets the following requirements:
- The event complies with the event guidelines
- The reel is about an event taking place in the upcoming 1-3 days
- @visitstockholm is tagged in your reel
- The reel features clear event info (time+place+brief description)
- the info must be in English
Visit Stockholm always reserves the right not to share your events and will not provide feedback.
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Instagram @VisitStockholm
External link iconQ&A: Instagram Policies
- Can you do a collaboration post/post my content?
- No. As a rule, we only post our own content. Please don't send us collaboration requests.
- Why does the reel have to be in English?
- Because most (70%+) of our followers don't speak Swedish.
- Can the info be in Swedish AND English?
- Yes.
- I followed all the steps, will I get featured?
- Maybe! We get many requests and can't answer them all directly. Thank you for sharing, either way!
- I haven't submitted my event in your calendar, can I still get featured on instagram?
- Yes – but we always recommend your event in our calendar to reach a wider audience.