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SBR visit instagram

Photo: SBR / Aron Abrahamsson

Promote your event via the @visitstockholm instagram

Publish date: 30 June 2026

Want your event to reach Visit Stockholm's 390K Instagram followers? Here's how!

How it works:

Brief version:

1. Tag @visitstockholm in a reel, with
2. relevant event info – in English – and
3. our editors may share it in our highlights.

We always reserve the right not to share your event info. Details below.

Longer, detailed version:

In our channels, we only make posts with our own content. However, we do share reels about events in our highlights, provided that...

  • The event complies with the event guidelines
  • The reel is about an event taking place in the upcoming 1-3 days
  • @visitstockholm is tagged in your reel
  • The reel features clear event info (time+place+brief description)
  • the provided info is in English

We always reserve the right not to share your events without elaboration.

FAQ: Instagram Policy

  • Can you do a collaboration post/post my content?
    • No. As a a rule, we only post our own content. Please don't send us collaboration requests.
  • Why does the reel have to be in English?
    • Because most of our followers don't speak Swedish.
  • Can the info be in Swedish AND English?
    • Yes, please.
  • I followed all the steps, will I get featured?
    • Maybe! We get many requests and can't answer them all directly. Thank you for sharing, either way!