Event post guidelines

How to fill out the form

I. Text

1. Title – short and descriptive

Keep it short and sweet – so that visitors can either click through to read more or keep scrolling.

2. Description

Keep it brief! 2–6 sentences is enough – for details, visitors are directed to your site.

❌NOTE! Please remove:

Vague wording like “amazing”, “magical”, “wonderful”, etc.
Emojis
Prices – refer to your site for prices.
Time & place – fill in the dedicated fields in the form instead.
“We/us” as the organizer
Remove “we” and “us” from the text – if not, visitors think that Visit Stockholm/SBR is the organizer. For example:

Instead of...

• “we’ll take you on a walking tour”
  or
• “join us…”,

...write:

• “City guide Sara shows you Old Town”
  or
• “on this walk through Old Town, you will experience…”

3. Other fields

Be sure to enter correct dates
– if you’re closed on Mondays, enter all dates except Mondays.

II. Image

1. Image format

File type: JPG or PNG.
Max size: 5 MB.
Always include photographer credit.

2. Image content

• large, poster-style images with text = hard to read
• Simple, zoomed-in images with few details and little or no text = good!

Pictured: Images are cropped in the calendar as squares.

Is my event elegible for the calendar?

Events must…

• take place in the Stockholm region
• be open to everyone: The event must be public.
• have a set time:
  Date and time must be included.

❌We don’t publish:

• Happy hour, after-work drinks
  (Swedish: AW) and similar offers/promotions
  • Exception if combined with an experience e.g. live music, guest speakers, etc.
• Private appointments
  where visitors choose the time themselves, e.g. “book a guided tour whenever you like”.
• Members-only meetings
• Political party-meetings (rallies, election campaigning).
  • Charity/fundraising events may be okay.
• Outside the City of Stockholm
• Courses/education with multiple sessions

Questions? Contact us at red@visitstockholm.se