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Gurkburk experience

Photo: Differ


Count pickles – win tickets to the Handball WC

Publish date: 18 January 2023

Take the "Gurkburk Experience" for a chance to win tickets to the Handball World Cup in Stockholm. Prizes include match tickets, team jerseys, and match balls!

As the Handball World Cup in Stockholm starts, Visit Stockholm invites you to the Gurkburk Experience (the "pickle jar" experience) in the Gallerian shopping mall and in Globen Shopping, from the 16th to 29th of January.

Pop by and guess how many pickles fit in our virtual jar!

Among those who guessed the closest to the correct number of pickled cucumbers, we will draw two winners who will receive two tickets each to the world cup final in handball at Tele2 Arena on January 29. Others who guessed the closest to the correct answer participate in the prize draw of unique official handballs and official national team jerseys.


You might wonder what a jar of pickled cucumbers has to do with the sport of handball. Well, the Gurkburk is an offensive tactic in handball that was invented by the Swedish men's national team during the 1990s. Gurkburk became a signature of the popular team.


The originator of the cucumber jar method was the captain of Sweden's national team, Bengt Johansson (1942–2022). A legendary leader who took Swedish handball to the absolute top.

The Gurkburk Experience – Terms and Conditions

Competition period
The competition runs from Monday 16 January at 10.00 a.m. to and including Sunday 29 January 2023. However, the last day to send in competition entries to be able to win WC tickets is Thursday, January 26. Until Sunday 29 January, you have the chance to win the match shirts and match balls.

Who can participate in the competition?
You must be at least 18 years old and a resident of Sweden.

Employees of Visit Stockholm may not participate in the competition.

The competition entries

Only one entry per person.

Entries that are incomplete or sent after the competition period will be considered invalid.

The prizes
The shirts and handballs will be sent home to the winners.

The winners of the tickets will have them personally delivered at an agreed-upon location in Stockholm, Saturday 28 January 2023.

All prizes are personal and cannot be transferred to another person. It is not possible to exchange the prize for cash.

  • Value handball: SEK 470/pc
  • Value shirt: SEK 700/pc
  • Value WC ticket: SEK 1,490/pc

All taxes are paid by the winners.

How is the winner selected?
The winners are selected by lottery among the entries that guessed the closest to the correct answer. Decisions cannot be appealed. The winners will be notified via email, direct message on Instagram, and/or by phone.

Possible exclusion
Visit Stockholm reserves the right to disqualify a participant and appoint another winner if:

  • Winners do not respond to the notification of their win or have not provided complete contact details
  • The entry is invalid or violates the competition rules.
  • If the contribution can be perceived as offensive or otherwise inappropriate.
  • If they violate Facebook and Instagram's current rules.

Visit Stockholm does not take responsibility for any technical difficulties or problems that may affect the possibility of participating in the competition or that may affect the final result of the competition. Visit Stockholm is also not responsible for the consequences of competition entries being lost, sent incorrectly, or delivered too late.

Consent to use name and/or image
By giving consent to these competition terms and conditions, permission is given to use the name and image, without any compensation, for marketing in Visit Stockholm's channels in accordance with the Lag om namn och bild i reklam (1978:800).

Personal data processing
In connection with the competition, we will process your personal data. The information you provide about yourself will be processed in order to administer the contest. By accepting these competition terms and conditions, you consent to process personal data as described above. In connection with the publication of the competition's winners, personal data may be published on our channels, for example on, Facebook, and/or Instagram. Read more about how we process your personal data.