Downtown – affordable young fashion
This is the place for affordable shopping, especially of the young and trendy variety. Drottninggatan and the area between Sergels Torg and Kungsträdgården are full of clothing chains, and they share the area with large shopping temples such as the theme store Feet First (shoes) and the large-scale classic Stockholm department stores.
Åhléns City, where Drottninggatan ends at Sergels Torg, is the largest department store in Sweden. There are several H&M stores and other large chain stores in the nearby area and along the pedestrian mall. Upper Drottninggatan has gained a trendier and focused fashion image, where PUB, which is home to the stores Awesome Rags and +46 featuring 13 young Nordic fashion labels, is on the leading edge of a reawakening of young Swedish fashion.
At Gallerian on Hamngatan, shopaholics can get their fill of various clothing chains and then stop for a bite at one of the many restaurants and cafés. Theater and concert tickets for evening performances can be bought at the Stockholm Tourist Centre on the corner of Hamngatan and Kungsträdgården. NK (Nordiska kompaniet), across from the park on Hamngatan, is your gateway to exclusive fashion.