Visiting R.O.O.M. is like stepping into a glossy interior design magazine. Now located in the PUB department store, it occupies the entire 3rd floor with carefully selected designer items, furniture, textiles and even wallpaper.

Södermalm’s lively shopping district is called SoFo, short for South of Folkungagatan Street. One store is Grandpa, a lifestyle store with furnishings, accessories, and fashion. Old classics from yester-year are mixed with the new in a relaxed, homey atmosphere. Features a coffee shop and often has live music.

Whyred is a Swedish youth fashion brand that combines pure, simple lines with stylish shapes and small but significant details. Whyred’s aesthetics are inspired by ‘60s fashion, music, and art.

Founded in 1902, Nordiska Kompaniet (NK) is Stockholm’s most exclusive department store. Here you will find everything from fashion, furnishings, and foodstuffs to home electronics, cosmetics, and an exclusive jewelry shop with champagne bar.

Acne is a Stockholm fashion house that is gaining considerable success around the world. Its first collection consisted of 100 pairs of jeans handed out to friends and acquaintances. Now Acne does complete clothing collections, shoes, and accessories.